Brand Events
The Veuve Clicquot Polo Classic
Often referred to as one of New York’s defining social events of the summer, the Veuve Clicquot Polo Classic brought together fashion, hospitality, celebrity, and culture through a highly visual luxury brand experience.
The campaign extended far beyond the event itself - building anticipation through editorial storytelling, creator and media partnerships, and integrated social content designed to position Veuve Clicquot at the center of the cultural conversation surrounding the weekend.
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My role spanned campaign strategy, celebrity and influencer partnerships, creative production, and editorial rollout surrounding the event. I led on-site content capture and visual storytelling across both the consumer and VIP experience, overseeing talent coordination, custom shoots, on-site creative execution, and post-event brand storytelling across digital and social channels.
Wondermind’s “Lonely Together” Newsletter Launch
Designed as an experiential extension of Wondermind’s Lonely Together newsletter, we partnered with Happy Medium to host an intimate evening of feelings-focused art making for editors, creators, and tastemakers in New York.
Guests were welcomed into a playful, emotionally expressive world inspired by the newsletter itself, complete with “Lonely?” balloons hanging outside the Chinatown storefront and a curated menu of creative exercises designed to channel emotion into art.
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I led the activation from concept through execution, overseeing venue negotiations, event logistics, creative direction, experiential programming, guest list strategy, and on-site content capture to ensure the event felt cohesive, thoughtful, and distinctly Wondermind.
Veuve Clicquot’s La Grande Dame Launch
To celebrate the launch of Veuve Clicquot’s La Grande Dame champagne, we hosted an intimate tastemaker experience in Jackson Hole centered around hospitality, conversation, and the craftsmanship behind the champagne itself.
The experience brought together creators, editors, and cultural voices for a weekend designed to immerse guests in the world of La Grande Dame alongside the house’s head winemaker, blending travel, dining, brand storytelling, and elevated hospitality into a cohesive, brand-forward experience.
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My role spanned tastemaker guest strategy (invites and contract negotiations), experiential production, on-site creative execution, and content capture surrounding the event. I oversaw production details across florals, décor, gifting, and event styling while shaping the editorial storytelling and post-event rollout across press and brand channels.
Campaigns
Krug 2004 Launch Campaign
Developed a sensory-driven editorial campaign for Krug 2004, translating the champagne’s layered tasting notes and sense of place into an immersive visual and culinary world.
The campaign was set inside the Axel Vervoordt-designed penthouse at The Greenwich Hotel, blending food, interiors, and storytelling into a rich visual world that felt distinctly aligned with the Krug brand.
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I led the campaign from concept through execution, shaping the campaign narrative, sourcing the recipe development and photography partners, overseeing creative direction and photoshoot production, on-site art direction, and editorial rollout across brand channels and in press.
Grand Marnier Editorial Print Campaign
Developed a luxury editorial photoshoot designed to showcase Grand Marnier’s cocktail culture through a refined visual lens for print and brand storytelling.
The campaign brought together hospitality, styling, and editorial imagery to create a world that felt elevated, transportive, and distinctly aligned with the Grand Marnier brand.
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I set the creative vision, sourced our creative partners, managed client approvals across location, decor, styling, and talent, provided on-site shoot support, coordinated post-production edits with retouchers, and developed the print campaign rollout.
Partnerships
Selena Gomez x Wondermind
As co-founder of Wondermind, Selena Gomez played a central role in the brand’s public presence, mainly surrounding major cultural moments and live events.
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I served as the primary point of contact between Wondermind and Selena’s team, leading partnership negotiations, campaign coordination, talent logistics, and cross-functional planning surrounding her participation across brand initiatives.
This included securing and managing Selena’s involvement across key moments including Wondermind’s Virtual Mental Health Summit, a panel conversation on SXSW’s main stage, and brand-forward social storytelling.
Moet & Chandon x NBA
To spotlight Moët & Chandon’s partnership with the NBA, the Greatness Under Pressure campaign brought together cultural figures across basketball, fashion, design, and jewelry to explore the journeys, discipline, and resilience behind modern greatness.
Created alongside KAMP GRIZZLY, the campaign spanned film, editorial imagery, interviews, and social storytelling designed to position Moët at the intersection of luxury, sport, and culture.
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I served as the brand and social lead supporting the partnership rollout, overseeing talent coordination, creative timelines, production workflows, usage rights and cross-promotional approvals, on-site photoshoot support, and integrated campaign storytelling across social and PR channels. I also managed day-to-day coordination with NBA counterparts throughout production and launch, ensuring the partnership felt cohesive, culturally relevant, and aligned with the broader Moët & Chandon brand world.
Veuve Clicquot x Athena Calderone
To hero La Grande Dame, Veuve Clicquot’s prestige cuvée created in honor of Madame Clicquot, we partnered with Athena Calderone for a Mother’s Day campaign centered around hospitality, entertaining, and elevated seasonal dining.
The partnership brought together food, design, and storytelling through an intimate brunch experience and editorial content series designed to highlight the champagne within Athena’s distinct visual and culinary world.
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I led the partnership from concept through execution, overseeing talent negotiations, creative alignment, photoshoot production, on-site content capture, post-production, and editorial rollout across press and brand channels.
