A fractional hire is someone who will work with you and your team at a ‘fraction’ of the time and cost that a full-time employee would.

In other words, you get the benefit of a highly skilled professional’s expertise but with way more flexibility.

Hiring full-time for a leadership role is time-consuming, costly, and potentially risky if they are not a fit.

Instead, you can save those resources by partnering with me as part of this flexible, lower-commitment option.

Because of the tailored way I support each partner, I only take on a small number of clients at a time and do so on a flat monthly retainer.

I am also happy to explore one-off projects for previous retainer clients.

Not much! Head of Brand, Chief Brand Officer, and Chief Marketing Officer many times can be interchangeable titles and simply depend on the organization’s structure.

The way I think about it, marketing is more centered around growth strategies and cost-related KPIs, whereas Brand is all-encompassing and can focus on everything from your holiday campaign, to the way your brand shows up amidst a crisis, to the scripts you give your customer service teams.

I find there’s often a misconception that Brand is interchangeable with ‘branding,’ which typically refers to your brand’s visual identity — think logo, typography, color palette, etc.

The reality is that Brand is so much more than your visual identity. It is not only how you look, but also how you move and behave in the world. When your brand remains static, that is when you begin to fall out of relevance and favor with your consumer.

Long story short, yes! I can certainly help guide you with the ‘branding’ component in partnership with a visual designer, but that is not the core of my work - though it’s certainly a fun part!

That’s up to us!

As part of our partnership, we’ll schedule regular monthly check-ins where we align on top priority initiatives that I’ll tackle either solo or in partnership with your team.

I am not the right partner if you’re looking for someone to draft social media captions, run Google Ads, or manage PR send-outs.

That’s not to say I am not willing to get my hands dirty! If your team is not already staffed for the support you need, I can help build and nurture a team (freelance or in house) based on your business’ needs.

I don’t have anyone on staff. When partnering with me, you get my personal one-on-one collaboration, alongside access to my roster of creative collaborators we can tap for any given project.

Timing can certainly vary, but most typically I join at one of the following points in the startup journey:

• Very early on when you are just starting to think about how you want your brand to show up in the world. I am that thought partner to lay the foundation - think brand guidelines, do’s and don’ts, messaging, campaign check-lists, etc.

• Perhaps you’ve laid the groundwork for your brand and now need support on how to actually activate it in order to build cultural relevance and community. This can include channel strategy, partnership negotiations, influencer seeding, and more.

• Maybe your brand is seeing a ton of traction in market from a sales perspective and you’re now looking to take things to the next level. This can be everything from launching a brand refresh, building your founder’s profile, new market launches, running point on your Black Friday or Holiday marketing campaigns, and so on.

• Or, more simply, when you’re ready to invest in content and community.

Absolutely! I’ve managed agency teams across a range of disciplines throughout my career (especially paid media, public relations, and production teams) and will happily take the lead.

Each new partnership kicks off with a brand deep dive, which is both consumer-facing and internal as an organization. We’ll discuss your short and long-term goals, challenges, and more in order to determine the best way of working together. This is where the fun begins!