Looking to make meaning.
I work with brands to bring their stories to life, and Wondermind’s mission is at the top of my mind.
Hi there!
I’m a Brand and Creative Strategist with a serious thrill for creating community. My expertise is rooted in digital storytelling for consumer goods, which led me to pursue my latest venture as the General Manager for a new e-bike startup.
More about me.
The conversation surrounding mental health, specifically as it relates to the digitally-driven world we live in, has always been a resonant topic for me.
I consider myself very lucky to have found therapy in my adult life, and I can’t think of a more worthwhile category of goods to bring to market.
How I fit.
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Production
Much of my career has surrounded content production for consumer brands. Because my agency didn’t have an in-house design team, I became an expert in managing creative production across mediums. Think photography, short films, how-to content, recipe curation, event design, and more! This is a topic that is very dear to me, and one that I built my new podcast around.
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Media
As a Digital Director at an agency to now serving as the General Manager for a new startup, I’m well versed in all things owned, earned and paid media. I pride myself in building meaningful partnerships that deliver value and delight, from both the client and consumer perspectives.
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Product
My work in-house at a venture studio introduced me to the wonderful world of consumer research, product development, supply chain, and P&Ls. Together with my expertise in marketing and brand strategy, I develop 360 go-to-market strategies that take into consideration all consumer touch points.
