Hi! I’m a Brooklyn-based brand leader obsessed with smart content and the creatives who make it.

I believe great content sparks real conversation. Today's consumers expect more than just marketing - they crave culturally relevant storytelling with a distinct point of view. That's where I come in. I partner with founders and startup teams to shape brands that resonate and build connection. My role is to bring structure to creativity, ensuring brands don’t just look good, but run smoothly and scale with intention.

There are few things I enjoy more than gabbing with creatives, so much so that I even made a podcast about it!

My Work

Brand Strategy

Content Production

Social Media Strategy

Influencer Partnerships

Marketing Operations

Brand Collaborations

Newsletter Strategy

IRL Activations

Talks + Panels

Workshops

Things I Love

Winter

Morning Walks

Cheese for Dessert

Architectural Chairs

Pinterest as Self-Care

Handwritten Notes

Light Dimmers

Prospect Park

Copenhagen

Trees

Brands: Wondermind, Veuve Clicquot, John Hardy, Moet & Chandon, SWFT, Krug Champagne, Zero Acre Farms

✉️ : michelle.wainwright.mw@gmail.com