Hi! I’m a Brooklyn-based brand leader obsessed with smart content and the creatives who make it.
I believe great content sparks real conversation. Today's consumers expect more than just marketing - they crave culturally relevant storytelling with a distinct point of view. That's where I come in. I partner with founders and startup teams to shape brands that resonate and build connection. My role is to bring structure to creativity, ensuring brands don’t just look good, but run smoothly and scale with intention.
There are few things I enjoy more than gabbing with creatives, so much so that I even made a podcast about it!
My Work
Brand Strategy
Content Production
Social Media Strategy
Influencer Partnerships
Marketing Operations
Brand Collaborations
Newsletter Strategy
IRL Activations
Talks + Panels
Workshops
Things I Love
Winter
Morning Walks
Cheese for Dessert
Architectural Chairs
Pinterest as Self-Care
Handwritten Notes
Light Dimmers
Prospect Park
Copenhagen
Trees
Brands: Wondermind, Veuve Clicquot, John Hardy, Moet & Chandon, SWFT, Krug Champagne, Zero Acre Farms
✉️ : michelle.wainwright.mw@gmail.com